OPS BRIEF
PRINCIPAL
William Murphy
FOCUS
Brand Development · Web Build
AI Integration · Growth Strategy
PLATFORMS
FB · IG · YT · LI · X
STATUS
● Accessible
LOCATION
FLORIDA, U.S.A.
EDUCATION
Full Sail University
B.S. Digital Arts + Design
OUTPUT
Web Design + Build
Brand Identity + Logo Systems
Packaging + Label Design
Event Identity + Print
Social Media Marketing + Growth
Content + Copy
Analytics + Reporting
Open to any challenge.
CRTV.EXE is William Murphy, a one-operator studio built on craft and compounding growth. Started designing at 13. Full Sail University, B.S. Digital Arts and Design. Ten-plus years as Graphic Designer, Brand Manager, and Social Media Director for Hourglass Brewing, leading the creative system for the Florida S.M.a.S.H. Beer Festival across seven years and $60K+ raised for Second Harvest Food Bank.
Simultaneously running the social strategy that grew a B2B manufacturing brand from 33K to 194K Facebook followers in 60 days, generating 5.4M views in 90 days with 89.7% reaching non-followers. Every competitor in the space is under 10K. In 2026, that momentum continues. 7.8M+ channel views generated year-to-date with organic reach growing 3x in a single quarter. Initialized. Executed. Delivered. Florida-based, available nationwide.
CRTV.EXE is a freelance design and build studio operated by William Murphy, based in Florida, U.S.A. With over ten years of professional experience across brand identity, web design, apparel and merch design, craft beverage packaging, event creative direction, and social media strategy, CRTV.EXE serves small businesses and B2B brands nationwide. The studio operates as a single-operator firm with verified results in growth marketing, event branding, apparel production, and packaging for the craft beverage industry.
FB FOLLOWERS GROWN
194K in 60 days
VIEWS / 90 DAYS
5.4M+ 89.7% organic
CHARITY RAISED / S.M.a.S.H.
$60K+
CHANNEL VIEWS / 2026 YTD
7.8M+ organic 3× growth
BUILD LOG / 01 / WEB + BRAND
Papa Bees Wings
VIEW BUILD LOG >>>BUILD LOG / 02 / EVENT BRAND + FULL CREATIVE DIRECTION
Florida S.M.a.S.H.
Beer Festival
VIEW BUILD LOG >>>
BUILD LOG / 03 / EVENT IDENTITY + CAMPAIGN
Against All
Odds Festival
VIEW BUILD LOG >>>
BUILD LOG / 04 / EVENT + CAN LABEL SERIES
Turn Around
VIEW BUILD LOG >>>BUILD LOG / 05 / CAN LABEL SERIES
Coast to Coast
VIEW BUILD LOG >>>BUILD LOG / 06 / CAN LABEL + MERCH
The District
VIEW BUILD LOG >>>BUILD LOG / 07 / CAN LABEL + PHOTOGRAPHY
I-4 Eyesore
VIEW BUILD LOG >>>BUILD LOG / 08 / LABEL DESIGN + PACKAGING
Under Confection
VIEW BUILD LOG >>>Web Design + Build
Full production-grade websites built from spec to screen. Hand-coded HTML, CSS, and JavaScript. No templates, no shortcuts. Every build ships with technical SEO, structured data schema, Google Analytics, Search Console setup, clean URL routing, optimized image filenames, and Netlify caching headers. Optimized for performance, search visibility, and long-term discoverability from day one.
Brand Identity
Logo systems, visual language, color, type, and brand architecture. Built to scale across every surface: digital, print, apparel.
Social Media + Content Strategy
Platform management, editorial strategy, and content systems built to grow. Not vanity metrics. Qualified reach, engagement rate, follower growth that maps to revenue. B2B and consumer.
AI Stack Integration
AI-integrated design and development workflows. Faster runtime, higher output, same precision. Tools that amplify, not replace, good thinking.
Apparel + Merch Design
Graphic tees, apparel, and branded merchandise designed to move. From concept to print-ready art, built for screen printing, DTG, and cut-and-sew production.
Packaging + Label Design
Can labels, packaging, and print production for craft beverage and consumer brands. Spec'd for real production: dielines, color separations, and print-ready files.
Problem Solving
Submit a problem. We'll spec it, initialize a solution, and execute. Design thinking applied to any system: digital, physical, or operational.
SEO, GEO + EEAT Optimization
Search engine optimization built into every deliverable, not bolted on after the fact. Technical SEO covers clean URL structure, XML sitemaps, robots.txt, caching headers, and image optimization. Generative Engine Optimization (GEO) structures copy for AI-powered search engines like ChatGPT, Perplexity, and Google SGE. EEAT strategy surfaces Experience, Expertise, Authoritativeness, and Trustworthiness through structured data schema, press mentions, named credentials, and specific verifiable claims. Built to rank in both traditional and AI search.
Submit a brief below. Tell us what you're building, what's broken, or what needs to execute. We'll respond within 24 hours.